A refresh of Algeno's look

You may have noticed that Algeno looks a little different than before...! We’ve launched a new brand and an updated website with the goal of more clearly describing our offering and the value we create for our customers.

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The new website provides more in-depth information about what Algeno does, how the solution works, and what working with data and AI looks like in practice. It is also easier to navigate and makes it simpler to find relevant information—from AI optimization and energy efficiency to support and contact details.

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The update is part of Algeno’s ongoing growth journey. As the business scales up, the need has emerged for a brand that stands the test of time and works in day-to-day operations. A central part of this effort has also been ensuring that internal values are reflected in external communications.

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“As the company grows, we need a brand that reflects who we are. This initiative creates better conditions for consistent communication and a clearer picture of how we create value for our customers,” says Sandra Wikström, Marketing Specialist at Algeno.

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The work was carried out in collaboration with the design agency Up Strategy Lab, with a focus on developing core messages, values, and brand tone. This has now been translated into a new visual identity and an updated website.In conjunction with the launch, an updated press kit has also been produced, featuring logos, images, and fonts. You can find it here.

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Feel free to explore the new website and reach out if you’d like to learn more about how we work or book a demo.

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