Integritetsmeddelande & Cookiepolicy

Last updated: March 2025

Algeno AB, company reg. no. 559426-7493 ("Algeno", "we", "us") is the data controller for the processing of personal data described in this privacy notice. We value your privacy and process your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable national legislation.

1. Contact details

Algeno AB, company reg. no. 559426-7493
Email: privacy@algeno.se
Website: algeno.se

2. What personal data we process and why

Purpose	Personal data	Legal basis	Retention period
Contact requests and demo bookings	Name, email, phone, company, message.	Legitimate interest (Art. 6(1)(f)).	24 months after last contact.
Contract performance – delivery and invoicing.	Name, email, phone, company details, billing address.	Performance of contract (Art. 6(1)(b)).	Term of contract + 7 years (accounting obligation).
Newsletters and marketing	Name, email, optionally company and role.	Consent (Art. 6(1)(a)) or legitimate interest towards existing customers.	Until consent is withdrawn or you unsubscribe.
Website analytics	IP address (pseudonymised), page visits, events, device type.	Consent (Art. 6(1)(a)) via Finsweet Consent Pro.	26 months (Google Analytics default setting).
Marketing advertising – LinkedIn and Google.	Pseudonymised identifiers (cookies), behavioural data.	Consent (Art. 6(1)(a)) via Finsweet Consent Pro.	According to each platform's policy (typically 30–90 days).
Statutory requirements – accounting, GDPR documentation.	Relevant data for the respective requirement.	Legal obligation (Art. 6(1)(c)).	According to applicable legislation.

3. Cookie management with Finsweet Consent Pro

We use Finsweet Consent Pro for cookie consent. Scripts that set non-essential cookies are automatically blocked until you approve the relevant category. Your choice is saved and you can change it at any time via our cookie policy.

4. Recipients and third-party sharing

We share your personal data with the following categories of recipients:

Subcontractors and data processors – CRM, email providers and analytics tools. They process data solely on our behalf and under written data processing agreements.
Platform providers – Google (Analytics, Ads), LinkedIn (Insight Tag), Webflow, Finsweet (Consent Pro).
Authorities – when we are required to disclose information by law.

We never sell your personal data to third parties.

5. Transfers outside the EU/EEA

Some providers (e.g. Google and LinkedIn) may process personal data outside the EU/EEA. Such transfers are protected by the European Commission's Standard Contractual Clauses (SCCs) under Chapter V of the GDPR.

6. Your rights

As a data subject, you have the following rights under the GDPR:

Right of access – request a copy of your personal data.
Right to rectification – correct inaccurate or incomplete data.
Right to erasure – request deletion under certain conditions.
Right to restriction – request restricted processing in certain situations.
Right to data portability – receive your data in a machine-readable format.
Right to object – object to processing based on legitimate interest.
Right to withdraw consent – withdraw consent at any time, without affecting the lawfulness of processing carried out previously.

7. Complaints

If you believe that our processing violates the GDPR, you may lodge a complaint with the Swedish Authority for Privacy Protection (IMY):
Web: imy.se | Email: imy@imy.se | Phone: +46 8-657 61 00

We encourage you to contact us directly first.

8. Automated decision-making

We do not use automated decision-making or profiling with legal or similarly significant effects.

9. Changes to this notice

We may update this notice when we introduce new services or if legislation changes. The date at the top shows the most recent change. We will clearly communicate any material changes.

10. Contact

Algeno AB, company reg. no. 559426-7493
Email: privacy@algeno.se

Last updated: March 2025

This cookie policy contains information about how we use cookies at Algeno AB, company reg. no. 559426-7493 ("we", "us" or "Algeno"). Please read it to understand how we use cookies and how you can manage your consent. In our privacy notice you will find more information about our processing of personal data and how to exercise your rights.

What is a cookie?

A cookie is a small text file that a website asks your browser to store on your device. It is used to remember information about you, such as language preferences or login status. Cookies can be set either by us directly (first-party cookies) or by external services we use (third-party cookies). Read more at allaboutcookies.org.

How we manage your consent

We use Finsweet Consent Pro to manage cookies on our website. This means that scripts that set non-essential cookies are automatically blocked until you have actively approved them. Consent is logged and stored so that we can demonstrate that we process your data correctly under the GDPR.

The legal basis for essential cookies is our legitimate interest in providing a functioning website. For all other cookies, the legal basis is your consent.

Cookie categories we use

Category	Purpose	Legal basis	Can be declined?
Essential	Required for the website to function (e.g. session handling, consent settings).	Legitimate interest	No
Functional	Improve your experience, e.g. saved form choices and language preferences.	Consent	Yes
Analytics	Help us understand how visitors use the website (e.g. Google Analytics).	Consent	Yes
Marketing	Used for targeted advertising and remarketing (e.g. LinkedIn Insight Tag).	Consent	Yes

Specific cookies

Cookie	Category	Provider	Purpose	Retention period
fs-cc	Essential	Algeno (Finsweet)	Stores your cookie consent choice.	1 year
_ga, _ga_*	Analytics	Google Analytics	Measures visits and behaviour on the website.	2 years
_gcl_au	Marketing	Google Ads	Tracks conversions from Google ads.	3 months
li_fat_id, lidc, bcookie, UserMatchHistory	Marketing	LinkedIn	LinkedIn Insight Tag for ad remarketing and analytics.	30 days – 1 year

This table is updated on an ongoing basis. Third-party cookies may change without prior notice from us.

Change or withdraw your consent

You can change or withdraw your consent at any time via our consent panel:

You can also delete cookies via your browser settings. Please note that this may affect the functionality of the website.

How long are cookies stored?

The retention period varies per cookie and is shown in the table above. When a cookie expires, it is automatically deleted from your device.

Third-party providers and data transfers

Some cookies are set by third-party services (Google, LinkedIn, etc.) which may transfer data outside the EU/EEA. Such transfers are protected by the European Commission's Standard Contractual Clauses. See each provider's privacy policy for more information.

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